We all have become big fans of visual graphics today. It just gets into our heads a lot quicker than anything else. So, if you are looking to capture the attention of the users, then it is important that you use the right visuals to do that. But, the question that kicks back your head is how? We have the answer for you, and it is the world of CGI Marketing.
Social media and online advertising have become one of the essential segments of the online growth. But leaving a good impression is still a hardcore job to do. You must consistently strive for a unique way of presentation. If you are thinking how, then this is where CGI or Computer Generated Imagery comes into play. A tool that can let brands create magic for their audience.
If you are into it and looking forward to understanding how CGI can be their visual game-changer, then you have certainly landed on the right page. In this post, we cover all the aspects related to CGI so that you can proceed with clarity and make the right decision. Let’s get going.
CGI Marketing: A Brief Overview
When it comes to CGI or Computer-Generated Imagery, it is a graphic designing platform that can help you develop realistic images with animation and different types of visual effects. But, to use the respective platform, you need to use specialized software with powerful computers. This can help you bring out a lifelike presentation that looks quite a reality to all extent.
CGI marketing has completely transformed the way brands connect with their audience. So, using it for your marketing needs can certainly bring in several advantages compared to the traditional ones. Brands get the benefit of flexibility to develop graphics that are not limited to real-world constraints. With the CGI marketing platform, you can showcase products at your convenience, implying any kind of environment and lighting conditions. It will help you make a good impact on the first attempt itself.
How Is CGI Used In Advertising?
Today, CGI has literally become one of the primary aspects of advertising campaigns. It allows brands to work on compelling visuals that can connect with their target audience. Below are the ways you can consider making use of CGI to gain maximum benefits. Take a look:
Visualization of the Product:
With the help of CGI, brands can showcase their different products in an appealing way. Whatever the sector, it becomes easier for one to bring their product to life with the help of the respective platform. It can help you highlight the features and functionality of the respective product in a very unique way.
Virtual Environments:
Brands can develop a virtual environment using CGI that takes viewers to a completely different world. This can be an exquisite experience for the ones who are involved in the travel and tour industry. It allows them to showcase minute details of the destination or hotel interiors quite remarkably.
Character Animation:
With the help of CGI, brands can bring animated characters to life. It can be considered for the purpose of telling stories. It allows one to convey emotions and eventually connect with the audience hassle-free. You can have animated characters that can eventually become your brand ambassadors and mascots to build brand recognition.
Special Effects:
This tool is widely taken into consideration for the purpose of entertainment industry for different purposes. It helps them create unique and breathtaking visual effects. So, it allows brands to make the most out of it for different needs in terms of campaigns and advertising needs.
Augmented Reality And Virtual Reality:
When it comes to CGI, it is considered the backbone of the VR and AR experiences. It allows brands to create engaging and immersive content for different needs. Using CGI, one can create virtual tours to try on experiences that can help you enhance conversions and engagement.
Benefits of CGI Advertising Or CGI Marketing
Below are the benefits you get with the help of CGI video making agency:
- Creativity without limitations: CGI allows brands to create visuals that push the boundaries of reality. Whether it’s bringing a fantasy world to life or showcasing a product in an extraordinary way, CGI provides endless creative possibilities. Brands can create visuals that are unique, memorable, and leave a lasting impression on their audience.
- High Chances of Vitality: One of the key benefits of CGI is its ability to bring imagination to life. It allows artists and designers to create visually stunning and vibrant worlds that may not exist in reality. CGI opens up endless possibilities for creativity and imagination, giving projects a high chance of vitality and capturing the audience’s attention.
- Consistency and control: With CGI, brands have complete control over every aspect of their visuals. Lighting, colors, textures, and angles can all be adjusted to create the desired effect. This level of control ensures consistency across different marketing channels and campaigns, maintaining brand integrity and recognition.
- Versatility and adaptability: CGI visuals can be easily adapted for different marketing channels and formats. Whether it’s for print, digital advertising, social media, or television, CGI visuals can be resized, repositioned, and repurposed without losing quality. This versatility allows brands to maximize their reach and impact across various platforms.
- Accessibility and inclusivity: CGI visuals offer the opportunity to create diverse representations of people, products, and experiences. Brands can showcase inclusivity by representing different ethnicities, body types, and abilities, ensuring that their visuals resonate with a wider audience.
What is an example of a CGI campaign or CGI Marketing?
One of the popular CGI marketing examples is the “Share a Coke” campaign by Coca-Cola. In this campaign, Coca-Cola used CGI to create personalized bottles with individual names and phrases. The CGI visuals showcased a variety of names, allowing consumers to find and share a bottle with their name or the name of a loved one.
The use of CGI in this campaign allowed Coca-Cola to create a vast number of personalized visuals without the need for physical production. This not only saved costs but also ensured that every consumer could find a bottle with their name, regardless of its popularity or availability.
The “Share a Coke” campaign generated significant buzz and engagement on social media, with consumers sharing photos of their personalized bottles. The campaign’s success can be attributed to the creative use of CGI, which allowed Coca-Cola to create a highly personalized and shareable experience for its customers.
Best CGI Marketing Agency (Talk about TivrTech)
What sets TivrTech apart from other CGI marketing agencies is its commitment to quality and attention to detail. They understand that every pixel matters and strive to create visuals that are not only visually stunning but also accurately represent the brand’s identity and message. Their dedication to excellence has earned them a reputation as one of the best CGI marketing agencies in India and beyond.
How much does it cost to make a CGI video?
The cost of creating a CGI video can vary depending on various factors, such as the complexity of the project, the length of the video, and the level of detail required. CGI production involves several stages, including concept development, modeling, texturing, lighting, animation, and rendering, each of which requires specialized skills and resources.
On average, the cost of a CGI video can range from a 5 lakh Rupees to 80 lakh Rupees. However, it’s important to note that the investment in CGI marketing is well worth it, considering the impact it can have on a brand’s visibility and engagement. CGI visuals have the power to transport viewers into a virtual world, allowing them to experience products or services in ways that traditional marketing methods cannot.
When considering the cost of creating a CGI video, it’s essential to factor in the long-term benefits it can bring to your brand. CGI marketing has the potential to elevate your brand’s image, increase customer engagement, and drive sales. It allows you to differentiate yourself from competitors and create a memorable brand experience that resonates with your target audience.
Final Thoughts
Hopefully, you got complete clarity on all the aspects related to CGI animation. It is one of the primary tools taken into consideration by different sectors for different purposes. Not only can it help you enhance your brand image, but it also boosts customer engagement, which can lead to more returns. It will certainly help you differentiate yourself from competitors and eventually get ahead in the race. So, if you are looking to elevate your brand’s image, then do not hesitate and knock on the doors of TivrTech now to get all the assistance in terms of Computer Generated Imagery. Good luck!